A full-time professional social media manager will be working on your business’s social media channels. This individual will be working closely with you and your team by setting up weekly calls to go over strategy & execution for different social media marketing campaigns. Their top priority is implementing the correct strategy for your business to help you accomplish your goals.
Social Media Posting
Your social media manager will be writing high quality social media posts for your business. These posts will be made to your social media channels on a daily basis and will include high quality articles, images, videos and text. All of the posts will be relevant to your business’s industry. We typically create promotional posts, educational posts and engaging posts.
With Social Vantage you receive weekly email updates from you social media manager so you are always in communication. You also receive an advanced analytic report on the 1st and 15th of each month. Our advanced analytic report records the performance of all your business’s social media channels and how well they are performing. These advanced analytics are laid out in a very simple, clean report for easy review.
Your social media manager will be monitoring your social media channels on a daily basis for any positive or negative reviews. If there is a negative review, your manager will contact you immediately with recommendations on how to handle the situation. If there is a positive review, they will respond positively and thank the user. Your social media manager will also be monitoring social media in general for trending topics and/or hashtags related to your business!
Custom Watermarked Images
Custom watermarked images are high quality images with your company’s logo “watermarked” onto the image. Your social media manager will create these images for your business to increase virality and brand awareness when your posts get “Shared.” Having your images watermarked make your brand look more professional and increase brand exposure.
Community Engagement & Social Channel Growth
Your social media manager will go through different groups and communities on your social media channels and post in these industry relevant groups, start up conversation and engage with people on an organic level. Your manager will also engage with hash-tags and grow your channels with more RELEVANT fans and followers. We consider “relevant” followers to be individuals who would be interested in your business and would eventually engage with you to buy your products or services.
Facebook Sponsored "Boosted" Posts
Your social media manager will be sponsoring (Also known as ‘Boosting’) multiple posts per week with advertising dollars on your Facebook page. This is part of the overall content strategy and will drive more targeted engagement / exposure to your brand on Facebook posts. Where do my boosted posts show on Facebook? What do they look like? Boosted posts appear more frequently in News Feed, so there’s a better change the audience you are targeting will see the post. Boosted posts are labeled “Sponsored”. Boosted posts don’t appear in the right hand column of Facebook. See an example to the right!
We pride ourselves on having extremely high communication with our client. When you work with Social Vantage, aside from receiving daily email communication, you will also have a weekly 30-60 minute call with your social media account manager. This call is used to keep an open line of communication, discuss the success of active campaigns and also plan strategy for future campaigns. Although these weekly calls are highly recommended, they are not mandatory.
Social Media Contest Creation & Management
Your social media manager will create and run a social media contest for your brand. Your social media manager will come up with the campaign idea, present it to you for approval and then run the campaign from start to finish! Social media contests are an amazing way to generate a massive amount of exposure on your social channels. More exposure = more engagement and more engagement = more leads & sales!
Social Vantage professional graphic designers will custom design all of your social media channels with new high quality cover photos to ensure that your brand looks professional and well-branded throughout all of your social media channels.